MINOR LEAGUE BASEBALL
Minor League Baseball includes hundreds of teams, many of which adopt alternate identities for MiLB Theme Nights and the “Copa de la Diversión” program. On Theme Nights, clubs celebrate local culture, and on Copa, clubs celebrate Hispanic Heritage.
STYLE LIBRARIES/ASSET ORGANIZATION
In order to efficiently manage such a large and ever‑changing roster, I developed a master style library in Figma with current logos and accurate color palettes, organized alphabetically for easy tracking and reference.
Because the marketing team frequently needed ready‑to‑use assets for constant newsletter sends and promotions, I also created Klaviyo-friendly dynamic grid templates featuring popular teams so all they had to do was drop in product images.
SOCIAL POSTS
I supported Minor League Baseball across a range of initiatives, with my largest focus being the promotion of Theme Night merchandise drops. By spotlighting each club’s unique identity and apparel across multiple platforms, I helped raise awareness and alerted fans to the exciting products tied to each promotion.
SITE REFRESHES
In addition to hitting the core marketing beats, I regularly refreshed the website. This included updating collection banners, “shop‑by‑category” blocks, and other visual elements to keep the storefront feeling current and compelling for fans.
HERO BANNERS & NEWSLETTERS
These Theme Night drops reflect what makes Minor League Baseball so special: the fun, lighthearted atmosphere and a strong emphasis on local community.
Being less commercial than Major League Baseball gives MiLB the freedom to experiment with playful branding, marketing for celebrations as goofy as Cheeseburger Day. These moments and the merch tied to them help fans feel more connected to the game and to each other.
STYLE LIBRARIES/ASSET ORGANIZATION
In order to efficiently manage such a large and ever‑changing roster, I developed a master style library in Figma with current logos and accurate color palettes, organized alphabetically for easy tracking and reference. Because the marketing team frequently needed ready‑to‑use assets for constant newsletter sends and promotions, I also created Klaviyo-friendly dynamic grid templates featuring popular teams so all they had to do was drop in product images.
MINOR LEAGUE BASEBALL
WEB DESIGN
SOCIAL MEDIA
NEWSLETTERS
Minor League Baseball includes hundreds of teams, many of which adopt alternate identities for MiLB Theme Nights and the “Copa de la Diversión” program. On Theme Nights, clubs celebrate local culture, and during Copa, clubs celebrate Hispanic Heritage.
I supported Minor League Baseball across a range of initiatives, with my largest focus being the promotion of Theme Night merchandise drops. By spotlighting each club’s unique identity and apparel across multiple platforms, I helped raise awareness and alerted fans to the exciting products tied to each promotion.
These drops matter because they reflect what makes Minor League Baseball so special: the fun, lighthearted atmosphere and a strong emphasis on local community. Being less commercial than Major League Baseball gives MiLB the freedom to experiment with playful branding, marketing for celebrations as goofy as Cheeseburger Day. These moments and the merch tied to them help fans feel more connected to the game and to each other.
THEME NIGHT SOCIAL POSTS
HERO BANNERS AND NEWSLETTERS
SITE REFRESHES
In addition to hitting the core marketing beats, I regularly refreshed the website with photography and designs that showcased merch from a variety of teams and alternate identities. This included updating collection banners, “shop‑by‑category” blocks, and other visual elements to keep the storefront feeling current and compelling for fans.
MINOR LEAGUE BASEBALL
WEB DESIGN
SOCIAL MEDIA
NEWSLETTERS
Minor League Baseball includes hundreds of teams, many of which adopt alternate identities for MiLB Theme Nights and the “Copa de la Diversión” program. On Theme Nights, clubs celebrate local culture, and during Copa, clubs celebrate Hispanic Heritage.
I supported Minor League Baseball across a range of initiatives, with my largest focus being the promotion of Theme Night merchandise drops. By spotlighting each club’s unique identity and apparel across multiple platforms, I helped raise awareness and alerted fans to the exciting products tied to each promotion.
STYLE LIBRARIES/ASSET ORGANIZATION
In order to efficiently manage such a large and ever‑changing roster, I developed a master style library in Figma with current logos and accurate color palettes, organized alphabetically for easy tracking and reference. Because the marketing team frequently needed ready‑to‑use assets for constant newsletter sends and promotions, I also created Klaviyo-friendly dynamic grid templates featuring popular teams so all they had to do was drop in product images.
THEME NIGHT SOCIAL POSTS
These drops matter because they reflect what makes Minor League Baseball so special: the fun, lighthearted atmosphere and a strong emphasis on local community. Being less commercial than Major League Baseball gives MiLB the freedom to experiment with playful branding, marketing for celebrations as goofy as Cheeseburger Day. These moments and the merch tied to them help fans feel connected to the game and to each other.
HERO BANNERS AND NEWSLETTERS
SITE REFRESHES
In addition to hitting the core marketing beats, I regularly refreshed the website with photography and designs that showcased merch from a variety of teams and alternate identities. This included updating collection banners, “shop‑by‑category” blocks, and other visual elements to keep the storefront feeling current and compelling for fans.
MINOR LEAGUE BASEBALL
WEB DESIGN
SOCIAL MEDIA
NEWSLETTERS
Minor League Baseball includes hundreds of teams, many of which adopt alternate identities for MiLB Theme Nights and the “Copa de la Diversión” program. On Theme Nights, clubs celebrate local culture, and during Copa, clubs celebrate Hispanic Heritage.
I supported Minor League Baseball across a range of initiatives, with my largest focus being the promotion of Theme Night merchandise drops. By spotlighting each club’s unique identity and apparel across multiple platforms, I helped raise awareness and alerted fans to the exciting products tied to each promotion.
STYLE LIBRARIES/ASSET ORGANIZATION
In order to efficiently manage such a large and ever‑changing roster, I developed a master style library in Figma with current logos and accurate color palettes, organized alphabetically for easy tracking and reference. Because the marketing team frequently needed ready‑to‑use assets for constant newsletter sends and promotions, I also created Klaviyo-friendly dynamic grid templates featuring popular teams so all they had to do was drop in product images.
THEME NIGHT SOCIAL POSTS
These drops matter because they reflect what makes Minor League Baseball so special: the fun, lighthearted atmosphere and a strong emphasis on local community. Being less commercial than Major League Baseball gives MiLB the freedom to experiment with playful branding, marketing for celebrations as goofy as Cheeseburger Day. These moments and the merch tied to them help fans feel more connected to the game and to each other.
HERO BANNERS AND NEWSLETTERS
SITE REFRESHES
In addition to hitting the core marketing beats, I regularly refreshed the website with photography and designs that showcased merch from a variety of teams and alternate identities. This included updating collection banners, “shop‑by‑category” blocks, and other visual elements to keep the storefront feeling current and compelling for fans.
MINOR LEAGUE BASEBALL
WEB DESIGN
SOCIAL MEDIA
NEWSLETTERS
Minor League Baseball includes hundreds of teams, many of which adopt alternate identities for MiLB Theme Nights and the “Copa de la Diversión” program. On Theme Nights, clubs celebrate local culture, and during Copa, clubs celebrate Hispanic Heritage.
I supported Minor League Baseball across a range of initiatives, with my largest focus being the promotion of Theme Night merchandise drops. By spotlighting each club’s unique identity and apparel across multiple platforms, I helped raise awareness and alerted fans to the exciting products tied to each promotion.
STYLE LIBRARIES/ASSET ORGANIZATION
In order to efficiently manage such a large and ever‑changing roster, I developed a master style library in Figma with current logos and accurate color palettes, organized alphabetically for easy tracking and reference. Because the marketing team frequently needed ready‑to‑use assets for constant newsletter sends and promotions, I also created Klaviyo-friendly dynamic grid templates featuring popular teams so all they had to do was drop in product images.
THEME NIGHT SOCIAL POSTS
HERO BANNERS AND NEWSLETTERS
These Theme Night drops matter because they reflect what makes Minor League Baseball so special: the fun, lighthearted atmosphere and a strong emphasis on local community. Being less commercial than Major League Baseball gives MiLB the freedom to experiment with playful branding, marketing for celebrations as goofy as Cheeseburger Day. These moments and the merch tied to them help fans feel more connected to the game and to each other.
SITE REFRESHES
In addition to hitting the core marketing beats, I regularly refreshed the website with photography and designs that showcased merch from a variety of teams and alternate identities. This included updating collection banners, “shop‑by‑category” blocks, and other visual elements to keep the storefront feeling current and compelling for fans.
National Coffee Day!
SHOP COLLECTION
Your Coffee, Your Team
MINOR LEAGUE BASEBALL
Minor League Baseball includes hundreds of teams, many of which adopt alternate identities for MiLB Theme Nights and the “Copa de la Diversión” program. On Theme Nights, clubs celebrate local culture, and on Copa, clubs celebrate Hispanic Heritage.
STYLE LIBRARIES/ASSET ORGANIZATION
In order to efficiently manage such a large and ever‑changing roster, I developed a master style library in Figma with current logos and accurate color palettes, organized alphabetically for easy tracking and reference.
Because the marketing team frequently needed ready‑to‑use assets for constant newsletter sends and promotions, I also created Klaviyo-friendly dynamic grid templates featuring popular teams so all they had to do was drop in product images.
SOCIAL POSTS
I supported Minor League Baseball across a range of initiatives, with my largest focus being the promotion of Theme Night merchandise drops. By spotlighting each club’s unique identity and apparel across multiple platforms, I helped raise awareness and alerted fans to the exciting products tied to each promotion.
SITE REFRESHES
In addition to hitting the core marketing beats, I regularly refreshed the website. This included updating collection banners, “shop‑by‑category” blocks, and other visual elements to keep the storefront feeling current and compelling for fans.
HERO BANNERS & NEWSLETTERS
These Theme Night drops reflect what makes Minor League Baseball so special: the fun, lighthearted atmosphere and a strong emphasis on local community.
Being less commercial than Major League Baseball gives MiLB the freedom to experiment with playful branding, marketing for celebrations as goofy as Cheeseburger Day. These moments and the merch tied to them help fans feel more connected to the game and to each other.